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Product Launch Activity

Businesses invest in new product development but often don't know how to tell anyone about it!

Our unrivalled understanding of the health and safety world enables us to grasp the technology and reasoning behind new products but, more importantly, see where they fit.

We have considerable experience in product launch activity, especially with technical products and find new and innovative ways to reach the target market; these can include the use of new media, on site product trials and product placement.



Call 01483 237230 or click wendy@mconieagency.com to see how we would bring a little more innovative thinking to your next product launch.

Sensear in action!
Arco launches Sensear

The noisiest press event in the world!


Arco wanted a launch event for journalists and customers that would enable them to demonstrate the unique capabilities of the Sensear range. So we deliberately set about organising the world’s noisiest press conference!

We wanted to put delegates into a real working situation and demonstrate how the Sensear technology can effectively suppress noise but allow important communication to continue and keep people safe in the workplace. Blindfolded JCB manoeuvring and dumper truck racing may not be elements you’d normally expect at a press conference but these two challenges created the perfect scenario for Arco to demonstrate the product.

It was an exciting and enjoyable event but, most importantly it was informative and gave Arco the perfect platform for launching the Sensear product in the UK.




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