Market Research

Good research helps organisations to connect with their markets, customers and stakeholders by giving an informed and calculated strategic direction.


Working in what is a complex and cluttered media environment we recognise that research is critical to understanding audience behaviour and matching this with the right message.

By combining sophisticated market research techniques and an experienced approach The McOnie Agency can explore multifaceted markets, track competitor activity and test messages.

Our clients benefit from the first-class service of a small specialist team who can call on the help of sector experts and logistics support.

Research methods we employ include:

• Online research and analysis
• Local, national and international surveys
• Telephone and online in depth interviews
• Focus groups
• Qualitative analysis

Call 01483 237230 or click wendy@mconieagency.com to talk through how our market research skills can be used to give you a competitive edge.

News

British Safety Council Annual Survey

'Safe & Sound' Survey


Each year the British Safety Council questions more than 1,000 employees and business leaders across the UK about their attitudes and practices concerning the environment, health and safety in the workplace.

During 2009 the focus was on the affect the economic climate may have on attitudes to health and safety by Britain's bosses and whether the need to cut back on expenditure would be levelled at good old health & safety? The BSC's survey revealed that not only were the vast majority of businesses not cutting back on safety and training, but, more surprisingly that Directors were prepared to cut back on their bonuses to ensure that valued health and safety training could still take place.


British Safety Council
British Safety Council brings key figures together at conference to launch a report on board level leadership...
Semmco
Semmco unveils new front access safe working platform - protecting rail engineers
IIRSM
The IIRSM launched the prestigious Specialist Fellow level of membership in the Specialist Stream...
Careers Development Group
A brand new concept in welfare to work training has been launched in Croydon this month by Careers Development Group (CDG)
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