Major campaign launch for the BSIF

Clean Air? Take Care!

We worked with the British Safety Industry Federation (BSIF) to launch its new campaign ‘Clean Air? Take Care!’ earlier this year. Developed in conjunction with the HSE and other leading industry stakeholders, the campaign aims to raise awareness of the dangers of respiratory hazards with the key objective to achieve a significant reduction in related illnesses and fatalities.

It was vital for us to work with the client to ensure such an import and high profile campaign received recognition through a successful launch. We found an interesting and unusual location and through an integrated promotion campaign including invites and confirmation cards, attracted over 80 stakeholders, interested parties and media from across the relevant sectors.