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Corporate Responsiblity

Corporate Social Responsibility has now taken its place as one of the key strategic business practices. The best employers work to release the value locked in their employees and to put extra value into improving business performance.

Businesses are increasingly recognising the added value that CSR brings and how effective this level of commitment can be at helping raise a business's profile.


We have built up a strong understanding of the dynamics and power of CSR and can advise companies to get the most from it.

Call 01483 237230 or click wendy@mconieagency.com to talk through how our expertise in Corporate Communications can give you an external resource that you can rely on.

News

Carlise News & StarCarlise News & Star
Arco

Celebrating Fairtrade Fortnight


Fairtrade Fortnight was held on 22nd February – 7th March 2010 and Arco used this opportunity to talk about its stance on ethical trading and promote its range of fair trade clothing.

During Fairtrade Fortnight, the Fairtrade Foundation ran ‘The Big Swap’, a campaign that urged people to swap their usual items for Fairtrade items. To coincide with this event we ran a regional campaign for Arco asking local businesses to take part in ‘The Big Swap’ by swapping their usual workwear for Fairtrade workwear.

The campaign resulted in 10 articles in regional and local newspapers and websites. This helped increase Arco’s awareness in the local areas around each of its branches nationwide.


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